Michigan Farm Bureau Family of Companies
When the Michigan Farm Bureau remodeled its 171,000 square foot building in Lansing, Michigan, the ultimate goal was to create a space that was poised for growth. The grass roots institution engaged eurOptimum to provide multiple biophilic features throughout.
Three unique lenticular features were installed in each elevator lobby. The interactive graphics were designed to act as both wayfinding, indicating each floor, and engage users of the space.
The main reception area is highlighted by a unique moss and steel feature wall. The biophilic design invokes the rural landscape of Michigan’s robust agricultural industry.
Products: Wayfinding Signage • Wall Graphics • Custom & Architectural Features
Services: Custom Fabrication•Signage & Wayfinding Systems
Design Collaborators: StudioAXIS
Location: Lansing, Michigan
