RBC Wealth Management – U.S. Headquarters
When RBC Wealth Management relocated its US headquarters to the new 37-storey RBC Gateway Tower in Minneapolis, Minnesota the bank turned to eurOptimum to design, fabricate, and install a complete environmental graphic package, and signage and wayfinding program for their space. Aligning with the bank's priorities of sustainability, collaboration, technology, and flexibility, eurOptimum's solutions delivered.
eurOptimum's storytelling program was designed to feature RBC's purpose, vision, and values. Incorporating local materials in multiple unique applications, the branding installations worked to both tell RBC's story as an international bank with local presence, and function as a wayfinding program throughout the tower.
eurOptimum developed a colour strategy to support navigating the new space for staff and clients alike. RBC's signature blue was applied as a filter over top of regional photography to give each elevator lobby a sense of place while engaging visitors and inspiring teams.
Products: Workplace Signage • Window Films • Wayfinding Signage • Wall Graphics • Raised Letters & Logos • Partitions • Feature Walls • Directories • Custom & Architectural Features
Services: Environmental Graphic Design•Creative Consultation•Custom Fabrication•Signage & Wayfinding Systems
Location: Toronto, Ontario
